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Samsung Fold

Pitch concepting

Concepting for the Fold campaign revolved around exclusivity and social currency. Makers Society was born of the idea that the phone was designed for self-made innovators with the potential to revolutionize their respective industries.

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.com Redesign

Pitch concepting

The ask: To reimagine the .com experience across every touchpoint of the customer experience journey. The current experience didn't foster a deep customer relationship and convey what Samsung truly has to offer.

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Objective: Connect with consumers on a human level, adapt to people's needs, and grow together over time. How would these goals translate to design?

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Switch to Galaxy

Web Design

In an effort to convert people to Samsung, this site was designed to entice users to make the switch and list the benefits of doing so.

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